We’ve always appreciated simplicity—and believed in its quiet strength. But the language of dressing shouldn’t be one-dimensional.

Doe Gal is a new branch of Studio Doe—born from the desire to add more twists, more imagination to everyday styling. Instead of following fixed formulas, we care more about how you feel the moment you put something on. So, we added subtle shifts to familiar silhouettes—a little sweetness, a touch of looseness, and just the right amount of unexpected playfulness.

It comes from Doe, but it's not just Doe. It’s freer. It’s more fluid.

#CutebutCool｜There’s Never Just One Way to Be a Girl

Doe Gal is playful, yet romantic. It doesn’t try to fit in—it stays true to itself. We named it “Gal” to celebrate the kind of cuteness that resists definition. Getting dressed isn’t about pleasing anyone. And style? It was never meant to be labeled. This season, Doe Gal returns to its most instinctive form—free, intuitive, sweet in parts, cool in others.